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Lorena Cordoba / Nell Crichton
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lorena.cordoba@cohnwolfe.ca
nell.crichton@cohnwolfe.ca
Distribution consolidation of aftermarket products designed to increase operational and cost efficiencies for XM Canada
Toronto, ON.– XM Canada (TSX:XSR), the country’s leading satellite radio company, today announced that SYNNEX Canada will become the exclusive supplier of aftermarket XM satellite radio products.
Under the agreement, SYNNEX Canada, a leading distributor of technology products, will provide warehousing, distribution, logistics and related services for XM Canada, distributing radios manufactured by Audiovox and Pioneer and other aftermarket products.
“XM Canada is excited to be working with the leading distributor of consumer technology products in Canada,” said Janet Gillespie, marketing vice president at XM Canada. “By consolidating our distribution, we are leveraging SYNNEX’s exceptional reputation and marketing and sales force expertise to grow our revenues. At the same time, XM Canada is reducing our supply chain costs and improving business process efficiencies as part of our overall corporate plan to strategically trim costs from our business.”
“We are thrilled to partner with a strong brand like XM Canada. This expansion into the growing satellite radio category is another step in SYNNEX Canada’s ongoing strategy to expand into adjacent markets, bringing greater opportunity for our reseller partners and more customers for our manufacturers” said Mark Hardy, Vice President of Product Management at SYNNEX Canada. “Combining our strong retail relationships and logistic abilities with XM Canada’s brand recognition and great service will help drive the market further. Canadian retailers, dealers and specialty channels will now have a simplified single source to order innovative satellite radios like the Pioneer XMp3 portable player and other products from Audiovox and Pioneer.”
About Canadian Satellite Radio Holdings Inc.
Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM Canada and is Canada’s premium digital audio entertainment and information company with the best signal coverage across the country. With 130 digital channels of choice, XM Canada offers Canadian listeners the most unique and original Canadian and international programming, including commercial-free music channels, exclusive live concerts and sports coverage, and the best in talk, comedy, children’s and entertainment programming. A free seven-day trial of XM Radio Online is available at http://www.xmradio.ca/freetrial/. Visit www.xmradio.ca for programming and subscription information.
XM Canada is the satellite entertainment leader in the Canadian automotive market with long-term factory installation agreements with manufacturers that own close to 60 per cent share of the domestic vehicle market. XM’s industry-leading products are available at shop.xmradio.ca, and at retailers nationwide.
XM programming is available by subscribing directly through XM Canada and is also available as streams of commercial-free XM music channels on TELUS Mobile Radio and Rogers Wireless Radio on Demand. XM Canada is the exclusive music channel provider on Air Canada’s flights and is available in select Avis Budget Group rental vehicles.
To find out more about Canadian Satellite Radio Holdings Inc. (TSX: XSR), visit our website at www.xmradio.ca/about/.
About SYNNEX Canada Limited
SYNNEX Canada Limited, a subsidiary of SYNNEX Corporation (NYSE: SNX), is a leading distributor of technology products to resellers and system builders across Canada. Committed to driving growth and profitability for its resellers and vendor partners, SYNNEX Canada offers great product selection at competitive prices and supports customers with dedicated sales resources, unique financial services, expert technical support, progressive e-business tools and fast and accurate delivery with warehouses in key cities. For more information, visit http://www.synnex.ca
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